We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts in the enterprise drone industry. The successful candidate will be responsible for developing and executing marketing campaigns that generate quality leads, drive brand awareness, and position our company as a thought leader in the industry. The ideal candidate will have experience in digital marketing campaigns and SEO optimization, creating and hosting webinars and roadshows, as well as directing and developing content creation. Knowledge of enterprise drone industry and applications is an advantage.
- Develop and implement a strategic marketing plan that aligns with business objectives and drives revenue growth,
- Collaborate with product development and sales teams to identify market opportunities and create targeted marketing campaigns,
- Design and execute lead generation programs, including email marketing, content marketing, and social media campaigns,
- Create and host webinars and roadshows to educate prospects and customers on our products and services,
- Develop and execute digital marketing campaigns, including display advertising, search engine optimization (SEO), and video content creation,
- Collaborate with external partners to create co-marketing opportunities and expand brand awareness,
- Establish KPIs for performance, analyze key metrics to measure audience engagement and sentiment, propose data-driven strategic adjustments, and share insights and key findings with leadership,
- Manage marketing budgets and track ROI of marketing activities,
- Stay up to date on industry and competitive trends and adjust marketing strategies as needed,
- Researches and strategizes content topics, titles, and descriptions based upon search trends, customer feedback, and social engagement,
- Develops a quarterly content production project plan with milestones and deadlines.
- Degree/Diploma in Marketing, Business Administration, or related field
- 5+ years of experience in marketing roles, preferably in the drone, electronics, or a technology industry
- Strong leadership and project management skills
- Excellent communication and interpersonal skills
- Experience in creating and hosting webinars and roadshows
- Expertise in digital marketing, including display advertising, SEO, and video content creation
- Experience with marketing automation tools and CRM systems
- Ability to analyze marketing metrics and make data-driven decisions
The Work Environment
The position may be based in Mississauga or Oro Medonte, Ontario, some flex for remote work for right candidate
Travel may be required to test facilities, conferences, tradeshows, etc.
The position is permanent and full-time